About Reinhold Sign Service

Since 1954, Reinhold Signs has been Green Bay’s leading source for commercial sign installation and repair. We pride ourselves in using the latest technology to provide our customers with the highest quality sign products available. 

Through custom design and professional fabrication and installation, our goal is to maximize your brand identity. Located in the stadium district of Green Bay, we proudly service our customers from Titletown to the north woods to the Illinois border. 

The History of Reinhold Sign Service

After working various jobs throughout the depression and World Wars, Gustav Paul Reinhold used his artistic talents and sign painting experience to join Gus Jr. in establishing Reinhold Signs. Gus’s daughter Ruth, volunteered her bookkeeping services and recorded the first business transaction on March 12, 1954. Business was conducted in rented buildings on Pearle Street and Velp Avenue, until the company built a small sign shop at 1919 S. Gross Avenue in Ashwaubenon in 1959.

The partnership incorporated in September 1964 and in June 1969, Gus Jr. sold his stock to his mother, Tracy Reinhold. In 1973, Gus Reinhold Sr named Conrad Reinhold President and General Manager and then in 1979 sold his shares to Conrad and Ruth at 50% each. 

On March 1, 1989, the company split. Reinhold Screen Print Graphics (later named Colortech) was solely owned by Conrad Reinhold and Reinhold Sign Service, Inc. was solely owned by Conrad’s sister Ruth Gage. 

Ruth Gage operated the family business with her children Catherine and John. After owning and operating Valley SignCraft on Market Street in Ashwaubenon for four years, John sold his assets to Reinhold Signs, and joined on as general manager in July of 1989.

In 1989, Reinhold Signs purchased a crane to expand its services and purchased the property on Holmgren Way that Reinhold Signs calls home still today. Then, in March 1993, John Gage became sole owner of Reinhold Signs. 

As demand for hand-printed signs was replaced with technology, Reinhold expanded the office space and invested in computers and design stations in 1994. Progress continued in the 90’s with updated equipment, trained graphic designers, and its first website.

After working for Reinhold Signs for 18 years, Robert Ott, along with his wife Mary, purchased the company on February 1, 2022. Together with the existing Reinhold Signs employees, they look forward to continuing the legacy of quality signs from a family-owned business.

conveniently located in Green Bay, Wisconsin

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